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"Actually, in the first 10 or 15 minutes."To demonstrate, Frind turns to his computer and begins fiddling with a free software program that he uses to manage his advertising inventory.

While he is doing this, he carps about Canada's high income taxes, a serious problem considering that Plenty of Fish is on track to book revenue of million for 2008, with profit margins in excess of 50 percent. "Most of the time, I just sit on my ass and watch it." There's so little to do that he and his girlfriend, Annie Kanciar, spent the better part of last summer sunning themselves on the French Riviera.

Frind, 30, doesn't seem like the sort of fellow who would run a market-leading anything.

Quiet, soft-featured, and ordinary looking, he is the kind of person who can get lost in a roomful of people and who seems to take up less space than his large frame would suggest.

But then, you tend to attract advertisers' attention when you are serving up 1.6 billion webpages each month.. Today, according to the research firm Hitwise, his creation is the largest dating website in the U. Amazingly, Frind has set up his company so that doing everything else amounts to doing almost nothing at all.

"I usually accomplish everything in the first hour," he says, before pausing for a moment to think this over.

Frind's online dating company, Plenty of Fish, is newly located on the 26th floor of a downtown skyscraper with a revolving restaurant on the roof.

Five years later, he is running one of the largest websites on the planet and paying himself more than million a year.Another memorable valentine involved the secret consumption of a massive quantity of hot peppers.Though his mouth was on fire, Frind calmly planted a kiss on Kanciar's lips and feigned ignorance as she went scrambling for water.Those who know Frind describe him as introverted, smart, and a little awkward."Markus is one of those engineers who is just more comfortable sitting in front of a computer than he is talking to someone face to face," says Noel Biderman, the co-founder of Avid Life Media, a Toronto-based company that owns several dating sites.

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That's not easy for Frind, who seems most comfortable with the world at arm's length. "And he doesn't like conflict." Frind prefers to remain a silent observer of others, who then constructs arguments and counterarguments about their motivations.

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