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Posted by / 12-Jan-2021 07:26

Government mandating digital television information

Other than information related to agriculture, health and family planning were the other important topics dealt with in these programmes.

Entertainment was also included in the form of dance, music, drama, folk and rural art forms.

An international channel called DD International was started in 1995 and it telecasts programs for 19 hours a day to foreign countries-via PAS-4 to Europe, Asia and Africa, and via PAS-1 to North America.

The 1980s was the era of DD with shows like Hum Log (1984-1985), Wagle Ki Duniya (1988), Buniyaad (1986–1987) and comedy shows like Yeh Jo Hai Zindagi (1984), other than the widely popular mythological dramas like Ramayan (1987–1988) and Mahabharat (1989–1990) glued millions to Doordarshan and later on Chandrakanta(1994-1996).

It is also noted that Bengali filmmaker Prabir Roy had the distinction of introducing colour television coverage in India in February–March 1982 during the Nehru Cup, a football tournament which was held at Eden Gardens, Kolkata, with five on-line camera operation, before Doordarshan started the same during the Delhi Asian Games in November that year.

The central government launched a series of economic and social reforms in 1991 under Prime Minister Narasimha Rao.

Though there was a single channel, television programming had reached saturation.

Doordarshan along with the AIR were converted into government corporations under Prasar Bharati.Television services were separated from radio in 1976. In the same year, color television was introduced in the Indian market.Indian small screen programming began in the early 1980s.The programmes were mainly produced by Doordarshan (DD) which was then a part of the AIR.The telecast happened twice a day, in the mornings and evenings.

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The Prasar Bharati Corporation was established to serve as the public service broadcaster of the country which would achieve its objectives through AIR and Doordashan.