True dating sites
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True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. Its original name was True Beginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day.Instead of matching purely on initial impressions, many dating sites include filters based on interests, values, and personality questionnaires.But, because dating sites are less ubiquitous than apps like Tinder and Bumble, often you need to know what (or who) you want before you sign up.Blogger David Evans is quoted in The New York Times as saying True's competitors were upset with True's sex-themed ad campaign, saying that "they worked hard to overcome the stigma of providing these services, [a]nd True comes in, grabs the lead in page views and drives up the cost of dating keywords on the search engines for everyone else." The New York Times and Online Dating Magazine have noted examples of customers having frustrating experiences trying to cancel their service, including the service failing to honor their cancellation request and charging them for several more months.True employs an optional, automatic "wink" to its members which seem to come from other members, without the latter's knowledge.
Some people have asked in their profiles not to be winked at for this exact reason.